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The Real Deal, January 19, 2014
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243 west 60th street, store 2
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New-built Times Square real estate is increasingly popular


Loathed by many New Yorkers first as seedy hotbed of crime and then as an over-the-top tourist attraction, newly built luxury condominiums have convinced some New Yorkers to give Times Square a chance.


From 2004 to 2011, the number of households in the extended Times Square area rose 15 percent to 38,272, according to a report by the Times Square Alliance, a neighborhood advocacy group, and HR&A Advisors, a consulting firm.


“When I first moved in, you wouldn’t really [want to] be on Eighth Avenue alone after the theaters closed,” Tim Lorah, who lives in a brownstone on West 46th Street and is a board member of the alliance, told the Wall Street Journal. “It’s really settled into being a more gentrified neighborhood.”


Brokers told the Journal that Times Square is drawing growing numbers of young professionals, couples or singles seeking pied-à-terre and, in particular, international buyers.


Listing prices for apartments in new condo buildings in Times Square generally range between $1,500 a square foot and $1,700 a square foot, compared to around $2,200 a square foot for new developments in the West Village, and $1,900 a square foot on the Upper East Side.


“There’s really not much of a discount considering the fact that it’s not in a prime [residential] location,” Karina Sagiev, founder of Evans Real Estate Investments , said.


–Christopher Cameoron

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Tel.:
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Address:
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New York, NY 10023
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